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Revision as of 19:43, 2 October 2008 by Kwade (talk | contribs) (updating mid meeting)

Marketing tasks

Active (Assigned) Tasks

Task Name Owner Priority Target Date Status/Notes
Press relations for F10 Paul Frields, RH press person? 1 Ongoing Ongoing; wondering of we can localize the formal press release?
Release announcements (Beta -> GA) Karsten Wade 1 2008-09-28 (Beta) Need set schedule; task tracking; need talking points
Release talking points Karsten Wade, User:???? 1 2008-11-04 Still planning, scheduling needs to be done; task tracking; discussion on list about what they should be
New base presentation for Fedora DavidNalley 1 Update at next task meeting Presentation is finished. DavidNalley just wants to update it with some feedback he got. Intro to Fedora
Talk bubble stickers MairinDuffy 1 Update at next task meeting New easier artwork for easier diecutting is done here, Mo is asking max for budget to have them produced.
Banner ad for Four Foundations MairinDuffy 1 Update at next task meeting Banner for fp.o that points to the excellent four foundations posts -- Mo has finished the icons. Action happening after Fedora 10 artwork completed.
Workflow for getting video into FedoraTV KushalDas 1 Update at next task meeting Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
Simple istanbul videos for F9 features KushalDas 2 ongoing We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process.
Collateral library on wiki MairinDuffy 2 update as needed Great start; see Artwork/MarketingCollateral for latest.
Four Foundations Music Video GregDeKoenigsberg 2 update sometime in future Talk to RH creative about a music video starring Fedora's Four Foundations.
MarketingPlan : 1.1.3 -- Key Marketing Messages MaxSpevack 2 update as needed Max will update the plan document, mostly settled down for F9
MarketingPlan : 1.1.4 -- Strategies and Tactics JonathanRoberts and JeroenVanMeeuwen 2 update as needed Mostly settled down for F9 timeframe
MarketingPlan : -- Target Audience RahulSundaram 2 update as needed Settled for F9
MarketingPlan : 1.1.2 -- Brand Positioning GregDeKoenigsberg 2 update as needed Settled for F9

Completed Tasks

Task Name Mentor Priority Date Completed Details
Blog about Four Foundations DavidNalley 1 Done by 8/21 Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First
Event box JeffreyTadlock 1 5/22 Good ideas here, but this is now in the province of the ambassador groups to make it happen.
Local Release Announcements KarstenWade 1 13 May KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
F9 Ambassador Word of Mouth campaign / release parties! FrancescoUgolini 1 15 May Lots of great events all over the world. Yaaay ambassadors!
Press release ( SSS ) PaulFrields, KaraSchiltz 1 13 May All done!
Gathering as many Fedora Stories as possible GregDeKoenigsberg 1 5/1 We have all the stories we're going to have for F9.
F9 talking points ( SSS ) PaulFrields 1 22 April Refer to the previous process as well as the instructions on the source page .
Press kit ( SSS ) PaulFrields, MaxSpevack, KaraSchiltz 1 22 April DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields
Compiling a list of Linux publications RussellHarrison 1 4/24 We now have a great list of press contacts here .
Examples of success of "4 Fs" in F9 PaulFrields 1 4/3 All done.
Wiki Tutorial for Raleigh folks MaxSpevack 2 3/27/2008 Good for now
Gathering metrics for mktg purposes MaxSpevack 1 4/3 The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary .
Beta Release Overview KarstenWade 2 ongoing check-in