From Fedora Project Wiki
Mission
To provide the Fedora Ambassadors worldwide with strategic Marketing guidance, basic promotional material and support their efforts towards the Fedora Project and its sub-projects local promotions.
Goals
To support Ambassadors represent Fedora in every major Linux event, worldwide
To plan and prepare Fedora Core releases communications
To suggest, motivate and practice creative ways of promoting Fedora Project and its sub-projects worldwide
To run the budget effectively among Ambassadors needs
To provide the Ambassadors with the necessary infrastructure to create their localized Fedora websites