Fedora gets new users, which eventually become contributors, by doing successful marketing campaigns. A good marketing plan can be recognized in various ways, but some key elements seem to stand out:
- We need to generate content on a regular basis.
- We need to generate content from a wide variety of sources.
- We need to get this content out to people who are outside of the traditional "Fedora-land".
This document tries to address the third point in the list.
Currently, news about Fedora are produced in a number of different places and with luck they end up on the marketing mailing list. Once they are there, there is no real plan to get them out to the general public. Fedora ambassadors and Marketing people are supposed to take the content and spread it around them without any precise goal. This doesn't work for a couple of reasons:
- There is no clear plan where to send the news items.
- People tend to think that someone else will take care of it, why bother.
- People are not concerned about sending news to websites they don't regularly use.
Based on Smolt language statistics  and the Fedora Ambassador mailing list, we have an idea of what the most popular languages used by Linux users are. Remember that Smolt is also used by other distributions. What we propose is to:
- Chose a set of language we really want to focus our marketing on (in a first period)
- For each of these languages, find 2 or 3 dedicated people in the Ambassador pool. A small number is better to avoid the dilution effect, people feel more responsible.