From Fedora Project Wiki

 
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The Fedora Marketing team develops marketing strategy to promote the usage and support of Fedora worldwide.  Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences.
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{{autolang|base=yes}}
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{{header|marketing}}
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{{admon/tip | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
  
Essentially, the Fedora Marketing team ensures that people in Fedora can consistently explain to everyone what Fedora is and why they should care!
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== What we do ==
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{{Team contact|Marketing|marketing|#fedora-mktg}}
  
{{admon/important | Member of the press? | If you're a member of the [[/Press | press]], visit our dedicated [[/Press | press page]].}}
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The short version: The '''Fedora Marketing Team''' ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.
  
== Contributing roles in the Fedora Marketing Project ==
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Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
{{admon/tip|Contributing roles|This is only suggestions for contributing roles. Only your imagination sets the limts. }}
 
  
{|class="nobordersplz"
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== What's happening ==
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Fedora operates on a [[time-based release schedule]]. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|our schedule]] to see where we are and what you can help with ''right now.''
[[Image:Join_PeoplePerson.png]]<BR>
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[[Join#PeoplePerson|People Person]]
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== Contribute ==
|}
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=== How can I help the marketing team? ===
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Here are some of the aspects on which you can work by joining the Fedora marketing group:
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* Help [[Fedora news distribution network (NDN)| spread news]] on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
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* Solicit [[LinuxUserGroups| Linux User Groups]] members to use and contribute to Fedora.
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* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
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* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
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{{Admon/note|We currently do all the necessary tasks for the next upcoming Fedora launch. | Help us have another awesome release, by picking up tasks and handling them in our [https://pagure.io/fedora-marketing/issues pagure].}}
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=== Joining the Fedora Marketing Project ===
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To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]] page.
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=== Mailing List ===
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The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.
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=== Contributors ===
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The [[Contributors to the marketing group | contributors page]] lists '''active''' and inactive Fedora Marketing contributors. Note that you must be recently active to maintain FAS marketing membership.
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"Recently" means within the last release cycle. So, if you made a contribution to the previous or current Fedora release - you're considered active. If your contributions are older than that, then we would consider you an inactive member. That's OK, life happens! But for purposes of deciding FAS membership (and granting rights to vote in certain Fedora elections), we want to ensure that folks remain active.
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==== Examples of Marketing Contributions ====
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Here's some examples of what constitutes a contribution to the marketing team:
  
== Joining the Fedora Marketing Project ==
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* Managing talking points for one or more editions, or parts of Fedora (a spin, a major feature, etc.).
  
* To learn how to join Fedora Marketing Project, please see the [[Marketing join|  Join]] page.
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* Writing / compiling a release announcement - or contributing a large section to a release announcement. [Fixing a comma splice is not really a significant contribution. Managing a section on the Workstation Edition is.]
  
== Ambassadors ==
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* Working to create one or more flyers or information sheets for an edition, Fedora overall, etc.
  
The [[Ambassadors|  Fedora Ambassadors]]  provide a local voice and contact point for their local areas, and they organize Fedora's participation in events, both big and small. Here are some of the things you'll have the opportunity to do as an Ambassador:
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* Substantial work helping clean up the Marketing wiki.
  
* Represent Fedora at a local event.
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* Creating materials for Fedora Ambassadors for an event, or talking points for an event or events.
It does not have to be a Linux event. Think big, go to a music or media trade show and tell them how Fedora can help solve the problems they are facing.
 
* Speak at a [[FedoraEvents|  conference]]  near you.
 
* Support others as they participate in events, by providing them with the materials and information they need to get things done.
 
  
This is the grass-roots team that spreads Fedora on the ground and allows the Fedora Project to interact directly with its existing and prospective users.
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* Any observable significant and useful contribution that moves Fedora Marketing forward during a release cycle.
  
== Press and Public Relations ==
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* Mentor and bring in new contributors to marketing. We should be totally good with granting membership to anybody who spends a lot of time teaching other people the ropes, even if that means their fingerprints are not as visible on the finished product as if they created it solo.
  
* Help us communicate with the [[/Press|  press]]  at a global level
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=== How are we doing? ===
* Help [[Marketing/SpreadingNews|  spread news]]  on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
 
* Collect [[UserTestimonials|user testimonials]]  and publish them on this wiki
 
* [[Distribution|  Distribute Fedora]]  to the public and demonstrate its advantages
 
* Solicit [[LinuxUserGroups|  Linux User Groups]]  members to use and contribute to Fedora
 
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora
 
  
[[Image:Fedora_Mktg_Reference_Guide.odt]] - This marketing interview guide might help you with questions for interviewing people who have Fedora success stories.
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In addition to the usual tasks, we're currently [[Marketing/WikiCleanup | cleaning up the wiki]], as it's gotten a bit out of date.
  
== Resources ==
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== Resources you can use for marketing purposes ==
  
These resources will help you take Fedora to the people.
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These resources will help you take Fedora to the people:
  
* [[Books| Books]]  
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* [[Marketing#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Presentations| Fedora Presentations]]  
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* [[Fedora_{{FedoraVersionNumber|current}}_talking_points | Talking Points for the Current Release]]
* [[Marketing press archive|  Fedora Press Archive]]  
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* [[Marketing/Talking_Points_Topics| Talking Points on Specific Topics]]
* [[Marketing/SurveysSurveys]] of Fedora users
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* [[Fedora press material| Fedora press material]]
* [[Rewards|  Fedora Community Rewards Program]]  
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* [[Fedora press archive|  Fedora press archive]]  
* [[Marketing Fedora banners|  Fedora Banners]]  
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* [[F{{FedoraVersionNumber|current}}_screenshots_libraryFedora F{{FedoraVersionNumber|current}} Screenshots]]
* [[Marketing Fedora flyer|  Fedora Flyer]]  
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* [[Presentations|  Fedora presentations]]
* [[Marketing statistics poster|  Fedora Statistics Poster]]  
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* [[Marketing Fedora flyer|  Fedora flyers]]
* [[Marketing posters|  Fedora Posters]]  
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* [[Design/SXSW_Materials#Brochures | Flyers/Brochures designed for SXSW]]
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* [[Artwork/PromoBanners|  Fedora banners from the Design team]]  
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* [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]  
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* [[Marketing statistics poster|  Fedora statistics poster]]  
 
* [[Marketing social networks|  Social Networks]]
 
* [[Marketing social networks|  Social Networks]]
* [[Marketing press kits for Fedora releases| Fedora press kits]]
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* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
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* [[/MarketingPlan]]
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* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
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* [[Communication matrix]]
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* [[Videos]]
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* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
  
== Agenda ==
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== Marketing SOPs ==
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For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
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== Projects ==
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The Fedora Marketing team works on a number of discrete projects, in addition to standard activities to promote releases.
  
The [[Marketing schedule]] contains the official agenda of the Fedora Marketing project.
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* Fedora [[Magazine]].
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* Fedora [[Objectives/Fedora_Marketing_Python | Marketing Python Objective]].
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* Various brochures and materials to promote Fedora at events.
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* Add your ideas here!
  
The [[Marketing tasks]] list shows open Fedora Marketing issues.
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See [[Marketing/Archive#Old Projects]] for a list of inactive projects.
  
The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
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== Release deliverables ==
  
== Meetings ==
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The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.
  
[[Marketing meetings|  Meetings]]  may be held on IRC to discuss the progress of the Fedora Marketing project.
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Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.
  
== Mailing List ==
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For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.
  
The Fedora Marketing mailing list, [http://www.redhat.com/mailman/listinfo/fedora-marketing-list fedora-marketing-list@redhat.com] , hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.
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{| class="wikitable"
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! Release deliverable type !! SOP (how to make) !! Last supported release !! Current release !! Release in development
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|-
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| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
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|-
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| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
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|-
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| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}}_screenshots_library]] || [[F{{FedoraVersionNumber|next}}_screenshots_library]]
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|-
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| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
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|-
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| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta release announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] ||  [[F{{FedoraVersionNumber|next}} Beta release announcement]]
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|-
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| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_21_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
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|-
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| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]
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|-
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| [[Final announcement]] || [[Final announcement SOP]] || [[F{{FedoraVersionNumber|previous}} release announcement]] || [[F{{FedoraVersionNumber|current}} release announcement]] || [[F{{FedoraVersionNumber|next}} release announcement]]
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|-
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| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
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|-
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| [[Marketing retrospective]] || [[Marketing retrospective SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} marketing retrospective]] || [[F{{FedoraVersionNumber|next}} marketing retrospective]]
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|}
  
{{Admon/caution | Please read about [http://www.redhat.com/archives/fedora-marketing-list/2007-March/msg00007.html cross-posting]  by KarstenWade.}}
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== Release activities ==
  
== Contributors ==
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* Briefing Ambassadors
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* Coordinating PR
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* Monitoring PR/news from the release
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* [[Fedora_news_distribution_network_%28NDN%29|Fedora news distribution network (FNDN)]]
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** sending out beta release announcements
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** send out Release Information to the press
  
The [[Marketing contributors | contributors page]] lists active Fedora Marketing contributors.
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== Agenda ==
  
 +
* The [http://fedorapeople.org/groups/schedule/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
 +
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
  
 
[[Category:Marketing]]
 
[[Category:Marketing]]
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[[Category:Fedora sub-projects]]

Latest revision as of 05:53, 11 April 2020

FedoraMarketing.png
Idea.png
Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.
Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.
Note.png
We currently do all the necessary tasks for the next upcoming Fedora launch.
Help us have another awesome release, by picking up tasks and handling them in our pagure.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

Contributors

The contributors page lists active and inactive Fedora Marketing contributors. Note that you must be recently active to maintain FAS marketing membership.

"Recently" means within the last release cycle. So, if you made a contribution to the previous or current Fedora release - you're considered active. If your contributions are older than that, then we would consider you an inactive member. That's OK, life happens! But for purposes of deciding FAS membership (and granting rights to vote in certain Fedora elections), we want to ensure that folks remain active.

Examples of Marketing Contributions

Here's some examples of what constitutes a contribution to the marketing team:

  • Managing talking points for one or more editions, or parts of Fedora (a spin, a major feature, etc.).
  • Writing / compiling a release announcement - or contributing a large section to a release announcement. [Fixing a comma splice is not really a significant contribution. Managing a section on the Workstation Edition is.]
  • Working to create one or more flyers or information sheets for an edition, Fedora overall, etc.
  • Substantial work helping clean up the Marketing wiki.
  • Creating materials for Fedora Ambassadors for an event, or talking points for an event or events.
  • Any observable significant and useful contribution that moves Fedora Marketing forward during a release cycle.
  • Mentor and bring in new contributors to marketing. We should be totally good with granting membership to anybody who spends a lot of time teaching other people the ropes, even if that means their fingerprints are not as visible on the finished product as if they created it solo.

How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Fedora Marketing team works on a number of discrete projects, in addition to standard activities to promote releases.

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F33 talking points F34 talking points F35 talking points
Feature profiles Feature profiles SOP F33 feature profiles F34 feature profiles F35 feature profiles
Screenshots library Screenshots library SOP (new in F34) F34_screenshots_library F35_screenshots_library
Alpha announcement Alpha announcement SOP F33 Alpha release announcement F34 Alpha release announcement F35 Alpha release announcement
Beta announcement Beta announcement SOP F33 Beta release announcement F34 Beta release announcement F35 Beta release announcement
One page release notes One page release notes SOP (new in F34) F34 one page release notes F35 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F35) (new in F35) F35 Ambassadors briefing
Final announcement Final announcement SOP F33 release announcement F34 release announcement F35 release announcement
Press kit Press kit SOP Fedora 33 press kit Fedora 34 press kit Fedora 35 press kit
Marketing retrospective Marketing retrospective SOP (new in F34) F34 marketing retrospective F35 marketing retrospective

Release activities

Agenda