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| | #REDIRECT [[Category:Press kit]] |
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| === Definition ===
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| A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
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| === Content ===
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| * Backgrounder with information on the project (if specific) and/or the Fedora Project itself (Backgrounder module)
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| * Fact Sheet listing specific features, statistics, etc. (Feature module)
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| * Past Press Coverage (archive)
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| * Photos or other images (high resolution) of members, logos, products, etc.
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| * A press release detailing the current news the media kit is sent in reference to
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| * Media contact information (usually of a public relations department or spokesperson)
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| * A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release
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| === Deliverables ===
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| all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form.
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| ==== Steps to made them ready ====
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| 1.) write modules / look over old ones <br>
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| 1.1.) if new modules should be made, find owner <br>
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| 2. put them together (look and feel, make them printable as a One-Pager, border around, etc.) <br>
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| 3. look over the actual design for a) printables and b) CD/DVD/USB-Key deliverable <br>
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| 4. give them to print / ISO-Creation, etc. <br>
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| 5. stuff them together for sending out to PR people or take them with to next event. <br>
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| <br>
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| === electronic content ===
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| Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be
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| * plain text (*.txt)
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| * PDF
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| * pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi)
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| * additional the source in Openoffice, Inkscape, etc. for our own archive
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| Structure Example:
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| * /Analysts (Statistics, etc.)
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| * /Backgrounder (Infos about the Company or Organisation overall)
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| * /Contact (one page with all necessary contact info (e.g. Fedoraproject Eventowner, press contact, Booth Organizer, etc.)
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| * /Images (product/project pictures for web = JPG, 500kB max ; pictures for press (e.g. Portrait) = TIF, 1-5 MB max. or downloadlink)
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| * /Overview (in Country-language and english)
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| * /pressreleases (include 1-4 of the latest pressreleases as pdf file regarding tha actual event)
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| * /Project xyz (name the specific project e.g. spin xyz, OLPC Project, student kit, etc.)
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| === press kit archive ===
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| * Press Kit F12 - Link
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| * Press Kit F13 - [https://fedoraproject.org/wiki/F13_press_kit Link] (Draft)
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| * Press Kit F14 - Link
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| --[[User:Wonderer|wonderer]] 15:53, 19 March 2010 (UTC)
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| === the electronic press kit (EPK) ===
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| Home of the [http://wonderer.fedorapeople.org/presskit%20CD Electronic Press Kit] at the moment on the wonderer.fedorapeople.org space
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| As mentioned in the Link above we have a EPK. The workflow for that would be
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| * edit the deliverables at the wiki (Collaborate work)
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| * if they are ready tell e.g. [[User:Wonderer|wonderer]] so to update the Folder-hirachy and the Files itself. Later we have space (see [https://fedorahosted.org/fedora-infrastructure/ticket/2086 infrastructure Ticket].
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| * then there will be a "GO" to deliver the whole package (Folder structure with updated files) to put on CD / USB-Key / ISO / etc.
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| Later the Folderstructure would be editable elswhere for the whole MKTG Team. Now thats a workaround (also for review issues).
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| == Ideas for upcoming press kits ==
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| === F12 ===
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| This section is about the press kits that we have already made for F12.
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| * The F12 press kits were one-size fits all. (They did not necessarily fit all.)
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| * Two pages long. Contents:
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| ** Changes between F11 and F12
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| ** Link to [[Statistics]]
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| ** Feature blurbs
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| ** Common bugs
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| ** Link to release notes
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| ** Highlight of presto
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| ** Liveusb improvements and help
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| * Came with a liveusb that was basically "F12 with Red Hat Summit branded wallpaper."
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| === F13 ===
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| This section is about the press kits we ''will'' have for F13, and things we want to keep in mind while making them.
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| * We want the F13 press kits to be modular.
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| * We want them to have option value - (um, can someone elaborate on this?)
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| * We want them to have the following components:
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| ** "About F13" blurb (Neville)
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| ** 4 F's (Robyn)
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| ** Pymodule (Max)
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| ** Stats (Mel)
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| ** Background of fedora (Ryan and Ben)
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| ** Design spin (David)
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| ** Security spin (Henrik and Hiemanshu)
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| ** USB key stuff (Russell)
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| === F14 ===
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| This section is about the press kits we ''will'' have for F14 (and beyond - this gets towards our "ideal vision" of a press kit as of today), and things we want to keep in mind while making them
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| The "Fedora Story"
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| Campaigns on $feature
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