From Fedora Project Wiki
Writing a press release is a key marketing skill, and is one of the primary methods used by professional marketers to gain favourable media coverage about their latest products, as well as other events within their organisations which are believed to be news worthy. They are typically sent to assignment editors at various news media 1.
When writing a press release, it is important to abide by a number of conventions:
Structure
Headers:
At the very top of the page should be the words FOR IMMEDIATE RELEASE.'
At the start of the first paragraph should be the location and date from which the press release originated, in the format Raleigh, NC - September 14 2009 - Content starts here.'