From Fedora Project Wiki
(Try to flesh out branding page)
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This page lists the elements of 'branding' that are currently applied on top of the default upstream appearance in Fedora Workstation packages.
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'''Mission statement for Fedora Workstation Branding'''
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We want to use branding elements in our desktop to create a distinguishable visual identity
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for Fedora Workstation. These branding elements should signal that Fedora Workstation is more
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than just a sum of its parts and over time develop instant recognizability of Fedora Workstation.
  
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The text above is the currently agreed wording for the overall mission for branding in Fedora Workstation.
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The goal is to build a complete branding plan to apply to Fedora Workstation 26 and onwards.
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'''Tasks needed to create Fedora Workstation Brand plan'''
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1. Define overall mission statement (Done)
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2. Create a set of goals based on that mission statement
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3. Review current branding in Fedora Workstation 25 in light of new mission and goals.  Create a plan for branding based on mission and goals and
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see which of the current branding efforts are still wanted and what new if any branding options we want added.
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4. Ensure steps are implemented in time for Fedora Workstation 26
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Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals
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defined by Working Group and report back with proposal for how those requirements should/could be done. This team
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will basically be handling step 3 as listed above.
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'''Goals of Fedora Workstation Branding'''
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''This is a proposal, it has not yet been discussed and ratified by
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working group''
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* When looking at someone using Fedora Workstation one should in the most common usecases be able to quickly identify that they are using Fedora Workstation. Obvious exceptions include fullscreen playback of a movie
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* Fedora Workstation branding should tie in with overall Fedora Branding efforts
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* Branding does not have to be explicit, working group is fine with branding elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.
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'''Lists the elements of branding that are in Fedora Workstation 25 applied on top of the default upstream appearance in
 +
Fedora Workstation packages.'''
 
* The default background is chosen by the Fedora design team
 
* The default background is chosen by the Fedora design team
 
* The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image
 
* The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image
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* The plymouth theme is a filling-in Fedora logo
 
* The plymouth theme is a filling-in Fedora logo
 
* We include an Fedora logo as /etc/favicon.png, which shows up on other machines when sharing things
 
* We include an Fedora logo as /etc/favicon.png, which shows up on other machines when sharing things
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'''Upstream list of Branding suggestions from GNOME
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'''
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[GNOME Downstream Branding https://wiki.gnome.org/Design/OS/DownstreamBranding GNOME Downstream Branding]

Revision as of 18:44, 4 January 2017

Mission statement for Fedora Workstation Branding We want to use branding elements in our desktop to create a distinguishable visual identity for Fedora Workstation. These branding elements should signal that Fedora Workstation is more than just a sum of its parts and over time develop instant recognizability of Fedora Workstation.

The text above is the currently agreed wording for the overall mission for branding in Fedora Workstation. The goal is to build a complete branding plan to apply to Fedora Workstation 26 and onwards.


Tasks needed to create Fedora Workstation Brand plan

1. Define overall mission statement (Done) 2. Create a set of goals based on that mission statement 3. Review current branding in Fedora Workstation 25 in light of new mission and goals. Create a plan for branding based on mission and goals and see which of the current branding efforts are still wanted and what new if any branding options we want added. 4. Ensure steps are implemented in time for Fedora Workstation 26

Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals defined by Working Group and report back with proposal for how those requirements should/could be done. This team will basically be handling step 3 as listed above.

Goals of Fedora Workstation Branding This is a proposal, it has not yet been discussed and ratified by working group

  • When looking at someone using Fedora Workstation one should in the most common usecases be able to quickly identify that they are using Fedora Workstation. Obvious exceptions include fullscreen playback of a movie
  • Fedora Workstation branding should tie in with overall Fedora Branding efforts
  • Branding does not have to be explicit, working group is fine with branding elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.

Lists the elements of branding that are in Fedora Workstation 25 applied on top of the default upstream appearance in Fedora Workstation packages.

  • The default background is chosen by the Fedora design team
  • The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image
  • The gnome-control-center details page shows the Fedora logo
  • The default starting page in Firefox is set to the Fedora magazine
  • The plymouth theme is a filling-in Fedora logo
  • We include an Fedora logo as /etc/favicon.png, which shows up on other machines when sharing things

Upstream list of Branding suggestions from GNOME [GNOME Downstream Branding https://wiki.gnome.org/Design/OS/DownstreamBranding GNOME Downstream Branding]