From Fedora Project Wiki

(next comming soon)
(more is coming.. later)
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= Diagnostic =
= Diagnostic =
== Context ==
== Context ==
Fedora is a leading GNU/Linux distribution. Started and sponsored by Red Hat, it is always going forward with a strengh community. For the Fedora 14 release, the Fedora Community is orginizing a release party the Saturday 4th of December. This event will occure during the "First Free Saturdays" (a french open source event) at the Paris' "Cité des Sciences et de l'Industrie".
Fedora is a leading GNU/Linux distribution. Started and sponsored by Red Hat, it is always going forward with a strength community. For the Fedora 14 release, the Fedora Community is organizing a release party the Saturday 4th of December. This event will occur during the "First Free Saturdays" (a french open source event) at the Paris' "Cité des Sciences et de l'Industrie".


This communications plan is aimed to help organizing this event.
This communications plan is aimed to help organizing this event.
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=Strategy=
=Strategy=
==Targeted audience==
==Targeted audience==
Most people will be between 20 and 35 years old. Linux users, they already know the Fedora Project quite well and have some IT knowledge. Early-adopters even innovators, they are always online using their smartphone and several social networks (twitter, Facebook...), and they likes gadgets. They are also really concerned by freedom, that's why they could be useful for helping the community.
==Objectives==
===Cognitive (to promulgate)===
First objective: to explain the positive side of Fedora to every people
Secondary objective: to expose new Fedora 14 features
===Emotional (to share our love)===
First objective: improving the Fedora view, showing that it is a distribution for every users and not only Linux users.
Secondary objective: to move contributors closer to the users. It will be easier for them to interact more than before.
===Conative (to make users acting)===
First objective: to expends the users community
Secondary objective: to enrole new contributors
==Promise==
With talks and workshops, visitors will be able to understand the Fedora Project, Fedora and its new features, as well as comming with their laptop or usb dongle for asking the help to install Fedora!
==Pitch==
Light but institutional.
==Length ==
The communication strategy start the 15th of November and end the 10th of December.
==Budget==
There is no defined budget but french ambassadors will provide what is needed.
==Partnership==
*Hosting : www.iKoula.com
*Radio : None
*Blog : None
*Press : None
*Web Press : None
=Action plan=
==Phase d'information==
''From Monday the 15th of November untill Friday the 3rd of December''.
===Visual identity===
We plan to create a specific logo and artwork for this bi-annual event. To concord with our target, they will have to be well designed, without photos, cliparts nor screenshots.
===Announcement===

Revision as of 22:56, 6 December 2010

English version needed
An English version of this page needs to be translated from another language.
Kévin Raymond is currently translating it
This is our communications plan. Arrives late, but could be reused.


Diagnostic

Context

Fedora is a leading GNU/Linux distribution. Started and sponsored by Red Hat, it is always going forward with a strength community. For the Fedora 14 release, the Fedora Community is organizing a release party the Saturday 4th of December. This event will occur during the "First Free Saturdays" (a french open source event) at the Paris' "Cité des Sciences et de l'Industrie".

This communications plan is aimed to help organizing this event.

Environmental Scan

Strengths Weaknesses
Opportunities

Huge community

A great GNU/Linux OS for all users

Threats

Always leading, working to freeing up the world with many contributors

Could be seen as hard to start with

Strategy

Targeted audience

Most people will be between 20 and 35 years old. Linux users, they already know the Fedora Project quite well and have some IT knowledge. Early-adopters even innovators, they are always online using their smartphone and several social networks (twitter, Facebook...), and they likes gadgets. They are also really concerned by freedom, that's why they could be useful for helping the community.

Objectives

Cognitive (to promulgate)

First objective: to explain the positive side of Fedora to every people Secondary objective: to expose new Fedora 14 features

Emotional (to share our love)

First objective: improving the Fedora view, showing that it is a distribution for every users and not only Linux users. Secondary objective: to move contributors closer to the users. It will be easier for them to interact more than before.

Conative (to make users acting)

First objective: to expends the users community Secondary objective: to enrole new contributors

Promise

With talks and workshops, visitors will be able to understand the Fedora Project, Fedora and its new features, as well as comming with their laptop or usb dongle for asking the help to install Fedora!

Pitch

Light but institutional.

Length

The communication strategy start the 15th of November and end the 10th of December.

Budget

There is no defined budget but french ambassadors will provide what is needed.

Partnership

  • Hosting : www.iKoula.com
  • Radio : None
  • Blog : None
  • Press : None
  • Web Press : None

Action plan

Phase d'information

From Monday the 15th of November untill Friday the 3rd of December.


Visual identity

We plan to create a specific logo and artwork for this bi-annual event. To concord with our target, they will have to be well designed, without photos, cliparts nor screenshots.


Announcement