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=== Content === | === Content === | ||
* Backgrounder with information on the project (if specific) and/or Fedoraproject itself | * Backgrounder with information on the project (if specific) and/or Fedoraproject itself (Backgrounder module) | ||
* Fact Sheet listing specific features, statistics, etc | * Fact Sheet listing specific features, statistics, etc. (Feature module) | ||
* Past Press Coverage (archive) | * Past Press Coverage (archive) | ||
* Photos or other images (high resolution) of members, logos, products, etc. | * Photos or other images (high resolution) of members, logos, products, etc. | ||
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* Media contact information (usually of a public relations department or spokesperson) | * Media contact information (usually of a public relations department or spokesperson) | ||
* A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release | * A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release | ||
=== Deliverables === | |||
all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form. | |||
=== electronic content === | |||
Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be | |||
* plain text (*.txt) | |||
* PDF | |||
* pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi) | |||
* additional the source in Openoffice, Inkscape, etc. for our own archive | |||
--[[User:Wonderer|wonderer]] 15:53, 19 March 2010 (UTC) | --[[User:Wonderer|wonderer]] 15:53, 19 March 2010 (UTC) | ||
Revision as of 16:00, 19 March 2010
Definition
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
Content
- Backgrounder with information on the project (if specific) and/or Fedoraproject itself (Backgrounder module)
- Fact Sheet listing specific features, statistics, etc. (Feature module)
- Past Press Coverage (archive)
- Photos or other images (high resolution) of members, logos, products, etc.
- A press release detailing the current news the media kit is sent in reference to
- Media contact information (usually of a public relations department or spokesperson)
- A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release
Deliverables
all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form.
electronic content
Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be
- plain text (*.txt)
- pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi)
- additional the source in Openoffice, Inkscape, etc. for our own archive
--wonderer 15:53, 19 March 2010 (UTC)