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[[Image:personas-coffee-shop.png]]
= Coffee Shop Personas =
 
If you walk into a local coffee shop today and see computer users, what operating system are they running on their laptops? Most likely not Fedora. What if we wanted to change that?
 
[Image:personas-coffee-shop.png]]
 
Let's think about the types of people who frequent a coffee shop with a computer:
 
== General User Characteristics ==
 
=== Motivation ===
 
Why do people compute at coffee shops?
 
* fewer distractions at the coffee shop than at home - focus - work or study
* meet friends there - social setting - feel connected to community
* coffee and light snacks are cheap admission
* coffee is enjoyable
* wifi access while out & about
* get out of the house / don't have an office (telecommuter, consultant, unemployed)
* comfortable surroundings / creative atmosphere / nice decor / amenities (fireplace, artwork, music, good smells, stylish, comfortable chairs)
* employees know you, friendly service
* traveller (at airport, inbetween hotels, at a conference, etc.- less lonely than hotel, a place to go, place to charge your stuff)
* service - don't have to clean up after yourself
 
=== User Classification ===
 
Who uses a computer at a coffee shop?
 
* consultants / telecommuters
* students
* travellers
* the unemployed

Revision as of 14:49, 12 May 2010

Coffee Shop Personas

If you walk into a local coffee shop today and see computer users, what operating system are they running on their laptops? Most likely not Fedora. What if we wanted to change that?

[Image:personas-coffee-shop.png]]

Let's think about the types of people who frequent a coffee shop with a computer:

General User Characteristics

Motivation

Why do people compute at coffee shops?

  • fewer distractions at the coffee shop than at home - focus - work or study
  • meet friends there - social setting - feel connected to community
  • coffee and light snacks are cheap admission
  • coffee is enjoyable
  • wifi access while out & about
  • get out of the house / don't have an office (telecommuter, consultant, unemployed)
  • comfortable surroundings / creative atmosphere / nice decor / amenities (fireplace, artwork, music, good smells, stylish, comfortable chairs)
  • employees know you, friendly service
  • traveller (at airport, inbetween hotels, at a conference, etc.- less lonely than hotel, a place to go, place to charge your stuff)
  • service - don't have to clean up after yourself

User Classification

Who uses a computer at a coffee shop?

  • consultants / telecommuters
  • students
  • travellers
  • the unemployed