Personas

Coffee Shop Personas

If you walk into a local coffee shop today and see computer users, what operating system are they running on their laptops? Most likely not Fedora. What if we wanted to change that?

[Image:personas-coffee-shop.png]]

Let's think about the types of people who frequent a coffee shop with a computer:

General User Characteristics

Motivation

Why do people compute at coffee shops?

• fewer distractions at the coffee shop than at home - focus - work or study
• meet friends there - social setting - feel connected to community
• coffee and light snacks are cheap admission
• coffee is enjoyable
• wifi access while out & about
• get out of the house / don't have an office (telecommuter, consultant, unemployed)
• comfortable surroundings / creative atmosphere / nice decor / amenities (fireplace, artwork, music, good smells, stylish, comfortable chairs)
• employees know you, friendly service
• traveller (at airport, inbetween hotels, at a conference, etc.- less lonely than hotel, a place to go, place to charge your stuff)
• service - don't have to clean up after yourself

User Classification

Who uses a computer at a coffee shop?

• consultants / telecommuters
• students
• travellers
• the unemployed