From Fedora Project Wiki
What is it ?
"Fedora Availability Initiative" is a way by which Fedora can be made available for free or at minimal cost. As Fedora is a free, it is not sold at shops. The only way to get it till now is either you request a Fedora ambassador for install media or download it from internet.
The "Fedora Availability Initiative" concentrates on distributing the install media via various channels. It also tracks the availability points across globe by documenting them at a single place where anyone can find Fedora availability location nearest to his/her place.