From Fedora Project Wiki

This is a list of highlights of what the Fedora presence at the Red Hat Summit 2010 event should look like.

Not a FUDCon.
This approach proved unsuccessful at the 2008 Summit and was not repeated in 2009. The respective audiences are too dissimilar, so one event distracts from the other, to the detriment of people attending both.
A booth/table.
A visible location at which we can pass out swag, have informal chats with attendees, and have Fedora Project contributors hang out between sessions. A pair of vertical banners and the vinyl sign will be needed for this table.
An expanded Fedora room.
A dedicated room for Fedora demonstrations, 1x1 technical advice, hands-on training, or other proceedings. Having this room gives a little bit more cachet, and allows us more flexibility in planning. This will not be a full-time lecture room, so as not to interfere with the Summit sessions, but we can definitely hold a few presentation sessions.
Live USB keys.
2 GB USB keys for every attendee, with a Fedora 13 image (or as close thereto as we can get). The key will feature an event-specific wallpaper and a desktop link to the Summit materials online, as in 2009.
Free booth passes for volunteers.
Expo-only passes for a limited list of Fedora attendees, free of cost, that will allow them access to the expo floor including the Fedora booth, and the Fedora room. No meals or nightly entertainment will be included; expo-only pass holders would need to purchase a party pass or a full Summit pass for those privileges. We may be able to include access to one track of talks at the Summit, likely the open source track. Note that we cannot provide free passes for every attending community member, because each person entering the venue carries a substantial real cost to Red Hat. Paul is working with the organizers to arrive at a comfortable number of passes for people who agree to spend some time working at the booth and Fedora room.
Encourage any interested Boston-area Fedora contributors to attend.
The Summit will be in Boston, so we will potentially have many Fedora contributors attending, including Red Hat employees and volunteers. Although we cannot invite everyone for free, we should all encourage interested people to attend, because the event is a very good value in general.
Build a booth schedule the evening before the event.
We want to ensure coverage at the booth throughout the event, and at least one person at the booth should be a Red Hat employee. Often the people who approach the booth are company customers or partners and we want to ensure they have access to help inside the company as appropriate.